The Professional Business Managers
Program
| PROGRAM CODE |
BM-3 |
| PROGRAM DURATION |
3 days: 8:00 a.m. - 4:30 p.m. daily |
| WHO SHOULD ATTEND |
Business Managers with less than 1 year of experience Business
Managers with no previous formal training Experienced Business
Managers wanting / needing a tune-up |
| PROGRAM OBJECTIVES |
- Provide participant with sales, presentation and closing
skills
- Provide participant with a modern, customer-friendly sales
procedure and introduction to MENU SELLING
- Provide participant with in-depth product knowledge
|
| PROGRAM CONTENT |
- The job description and priorities of the Business Manager
- Setting up the Business Office for selling success
- Business Manager Sales Procedures
- An introduction to MENU SELLING
- Meeting and greeting Business Office customers - when, where
and how
- The Benefits of Dealer Plan financing
- Understanding the disadvantages of bank branch and credit union
financing
- Understanding the disadvantages of credit lines
- Cash and line of credit conversions
- How to present and close Dealer Plan financing
- Innovative monthly payment presentations for finance agreements
and leases
- The benefits of credit life and disability insurance
- A comparison of dealership creditor insurance vs. bank
insurance
- How to present and close life and disability insurance
- The benefits of extended warranties
- How to present and close extended warranties
- The benefits of vehicle chemical protection
- How to present and close vehicle chemical protection
- Continuing to sell after the turnover
- Training and motivating the sales staff with respect to the
Business Office
|
| INVESTMENT INCLUDES |
- $1300 / Participant
- Comprehensive 375 page text-based manual
- PowerPoint presentation for customers
- Presentation binder for customers
- MENUS
- 1 year of toll-free telephone and e-mail instructor
support
- Framed certificate of completion
|
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CLOSE OF THE
MONTH 
