HOW TO SELL "MORE" EXTENDED
WARRANTIES
| PROGRAM CODE |
BMEW-1 |
| PROGRAM DURATION |
1 day: 8:30 a.m. - 4:30 p.m. |
| WHO SHOULD ATTEND |
Business Managers of all experience levels |
| PROGRAM OBJECTIVES |
- Provide participant with product knowledge, presentation ideas
and closing skills in the area of extended warranties
- Refresh, re-energize and motivate participant to rise to the
next level of profitability and customer / salesperson
satisfaction
|
| PROGRAM FACILITATION |
Lecture, group discussion, role playing |
| PROGRAM CONTENT |
- An overview of extended warranties
- Myths and misconceptions pertaining to extended warranties
- Extended warranty statistics and facts
- 6 different approaches to intorducing and presenting an
extended warranty
- How to present an extended warranty utilizing a MENU
- Tools that help sell extended warranties
- Marketing ideas within the dealership that help sell extended
warranties
- 20 CLOSES to overcome extended warranty objections
- Building positive working relationships with the sales
staff
- Attitudes for success in the Business Office
- Performance guidelines for a succcessful Business Office
|
| TAKE AWAY TOOLS |
- Comprehensive text-based manual
- Hand-outs
- Financial services menus
|
| INVESTMENT INCLUDES |
- $385 / Participant
- All take-away tools
- Coffee, tea, refreshments
- Lunch
|
|
|
CLOSE OF THE
MONTH 
