Internet Selling and Strategies
| PROGRAM CODE |
IS-1 |
| PROGRAM DURATION |
1 day: 8:30 a.m. - 4:30 p.m. |
| WHO SHOULD ATTEND |
Internet Salespeople, Internet Sales Managers and General Sales
Managers |
| PROGRAM OBJECTIVES |
- Provide participants with the knowledge, tools , processes and
sales procedures to develop a successful internet selling
strategy
|
| PROGRAM CONTENT |
- Good web sites vs. poor web sites
- The purpose of a good web site
- What consumers expect and demand of your web site
- How to drive customers to your web site and keep them coming
back
- Polices and procedures for an Internet Sales Department
- Tips and ideas for inexpensively marketing your dealership's
web site
- How to ensure that your web site places prominently on search
engines
- Tools and technology that enhance and help manage your web
site
- North America's "Best Business Practices" for photographing,
pricing and providing vehicle information on-line
- Captuirng e-mail, creating a database and managing leads
- Lead providers
- E-mail etiquette and recommended response times for doing
business on-line
- Successful strategies for responding to challenging and
difficult e-mail requests: "best price" , "trade value", etc.
- Strategies to secure appointments from e-mails enquiries
|
| INVESTMENT INCLUDES |
- $585 / Participant
- Comprehensive text-based manual
- Worksheets and forms
- Coffee, tea, refreshments
- Lunch
|
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CLOSE OF THE
MONTH 
