| PROGRAM CODE |
SB-3 |
| PROGRAM DURATION |
3 days: 8:30 a.m. - 4:30 p.m. daily |
| WHO SHOULD ATTEND |
Salespeople and Sales Managers of all experience levels |
| PROGRAM OBJECTIVES |
- Provide participant with a structured sales procedure
- Teach participant presentation and modern closing skills
|
| PROGRAM CONTENT |
- The 3 phases of the sale
- The 10 step sales process
- 5 reasons customers will not buy
- The customer's 3W's
- The issue of affordability
- The 4-3-2-1 concept of the sales department
- Meeting and greeting customers
- Counseling / asking questions and building rapport
- Selling from stock
- The 7 position vehicle presentation
- The demonstration drive
- The trial close
- Dealing with trade-ins and the 'what ifs'
- Closing "classics"
- Selling with a proposal
- Writing the deal
- Manager turnovers
|
| TAKE AWAY TOOLS |
- Comprehensive text-based manual
- Salesperson - Sales Manager Program Review booklet
- Laminated reminder cards
- The "Telephone as a Selling Tool" Manual
|
| INVESTMENT INCLUDES |
- $885 / Participant (group rates available)
- All take-away materials
- Coffee, tea, refreshments
- Lunches
- Framed certificate of completion
|
CLOSE OF THE
MONTH 
