Understanding the Products and
Importance of
the Dealership Business
Office
| PROGRAM CODE |
SPBO-1 |
| PROGRAM DURATION |
1 day: 8:30 a.m. - 4:30 p.m. |
| WHO SHOULD ATTEND |
Salespeople and Sales Managers of all experience levels |
| PROGRAM OBJECTIVES |
- Provide salespeople and sales managers with product knowledge
and confidence with respect to the products and services of the
dealership business office in order to improve business office
sales
|
| PROGRAM CONTENT |
- The overall importance of the dealership business office
- An overview of Dealer Plan financing
- The BENEFITS of dealer plan financing for the customer
- Why customers should NOT pay cash for a vehicle
- Why customers should NOT use a line of credit to pay for a
vehicle
- The advantages of Dealer Plan financing vs. bank branch
financing
- An overview of Extended Warranties
- The value and price justification of an extended warranty
- Interesting warranty facts and statistics
- The BENEFITS of an extended warranty for the customer
- An overview of Life and Disability Credit Insurance
- Common myths and misconceptions about credit insurance
- Interesting credit insurance statistics and facts
- The BENEFITS of credit insurance for the customer
- An overview of vehicle chemical protections: undercoating, rust
inhibitor, rust modules paint protection, fabric / leather
protection
- How and where chemicals are applied
- The BENEFITS of vehicle chemical protection for the
customer
|
| INVESTMENT INCLUDES |
- $325 / Participant (group rates available)
- Comprehensive text-based manual
- Coffee, tea, refreshments
- Lunch
|
|
|
CLOSE OF THE
MONTH 
