How to
Sell Luxury Vehicles
| PROGRAM CODE |
SPLV-1 |
| PROGRAM DURATION |
1 day: 8:30 a.m. - 4:30 p.m. |
| WHO SHOULD ATTEND |
Salespeople and Sales Managers of all experience levels |
| PROGRAM OBJECTIVES |
- Provide salespeople and sales managers with modern and
effective sales procedures and closing techniques to effectively
sell luxury vehicles.
|
| PROGRAM CONTENT |
- Understanding the social styles of luxury buyers
- What luxury vehicle buyers really want in terms of the vehicle,
salesperson, service and the dealership
- The phases of selling a luxury vehicle
- Establishing a luxury vehicle sales process
- Establishing the relationship via e-mail
- How to "slow down" busy and aggressive customers during the
"meet and greet"
- Critical qualifying questions for the luxury vehicle
customer
- How to deal with the issues of competitive vehicles
- How to present a luxury vehicle to a customer
- Effective demonstration drive guidelines
- The trial close
- Dealing with trade-ins in a positive, non-confrontational
manner
- Selling with a proposal
- Writing the deal
- Negotiation skills
- Overcoming objections and closing the sale
- Effective follow-up strategies for unsold customers
|
| INVESTMENT INCLUDES |
- $325 / Participant (group rates available)
- Comprehensive text-based manual
- Hand-outs
- Coffee, tea, refreshments
- Lunch
|
|
|
CLOSE OF THE
MONTH 
