
Telephone and E-mail Training for the
Modern Salesperson
| PROGRAM CODE |
SPTT-1 |
| PROGRAM DURATION |
1 day: 8:30 a.m. - 4:30 p.m. |
| WHO SHOULD ATTEND |
Salespeople and Sales Managers of all experience levels |
| PROGRAM OBJECTIVES |
- Create awareness of the importance of incoming sales calls and
e-mail
- Deliver the skills to have participants effectively receive
in-coming sales calls and e-mails and the knowledge and skills to
place follow-up calls and e-mail that create showroom
appointments
|
| PROGRAM CONTENT |
- The customer's steps to buying
- Why people call or e-mail our dealership
- What people want when they call or e-mail our dealership
- A few facts about the telephone and e-mail
- The 4 different types of incoming sales calls and e-mails
- The 5 objectives of the INCOMING SALES CALL and E-MAIL
- The 5 objectives of the CALLBACK or return E-MAIL
- Handling each of the 4 different types of incoming sales calls
and e-mails:
- AVAILABILITY call / e-mail
- LEASE / PAYMENT call / e-mail (response to an
advertisement)
- "HOW MUCH IS MY TRADE WORTH" call / e-mail
- "WHAT'S YOUR BEST PRICE" call / e-mail
- Follow up calls and e-mails of unsold customers
|
| INVESTMENT INCLUDES |
- $325 / Participant (group rates available)
- Comprehensive text-based manual
- Hand-outs
- Coffee, tea, refreshments
- Lunch
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