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   Telephone and E-mail Training for the Modern Salesperson

 

PROGRAM CODE SPTT-1
PROGRAM DURATION 1 day: 8:30 a.m. - 4:30 p.m.
WHO SHOULD ATTEND Salespeople and Sales Managers of all experience levels
PROGRAM OBJECTIVES
  • Create awareness of the importance of incoming sales calls and e-mail
  • Deliver the skills to have participants effectively receive in-coming sales calls and e-mails and the knowledge and skills to place follow-up calls and e-mail that create showroom appointments
PROGRAM CONTENT
  • The customer's steps to buying
  • Why people call or e-mail our dealership
  • What people want when they call or e-mail our dealership
  • A few facts about the telephone and e-mail
  • The 4 different types of incoming sales calls and e-mails
  • The 5 objectives of the INCOMING SALES CALL and E-MAIL
  • The 5 objectives of the CALLBACK or return E-MAIL
  • Handling each of the 4 different types of incoming sales calls and e-mails:
    1. AVAILABILITY call / e-mail
    2. LEASE / PAYMENT call / e-mail (response to an advertisement)
    3. "HOW MUCH IS MY TRADE WORTH" call / e-mail
    4. "WHAT'S YOUR BEST PRICE" call / e-mail
  • Follow up calls and e-mails of unsold customers
INVESTMENT INCLUDES
  • $325 / Participant (group rates available)
  • Comprehensive text-based manual
  • Hand-outs
  • Coffee, tea, refreshments
  • Lunch

 


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