Best Business Practices for
Managing
a Successful Used Vehicle
Deaprtment
| PROGRAM CODE |
UC-2 |
| PROGRAM DURATION |
2 days: 8:30 a.m. - 4:30 p.m. daily |
| WHO SHOULD ATTEND |
Used Vehicle Managers, General Sales Managers, General
Managers, Dealer Principals |
| PROGRAM OBJECTIVES |
- Provide participant with the successful processes, procedures
and Best Business Practices to operate a profitable used car
department
|
| PROGRAM CONTENT |
- How to effectively purchase vehicles for inventory via
auctions, wholesalers, lease returns, curb buys and trade-ins
- Formal appraisal processes that help identify damaged vehicles
and protect dealerships from future liability
- Understanding vehicle "branding"
- How to implement and utilize lien searches, accident reports
and vehicle histories as a selling tool to sell MORE vehicles
TODAY
- Used vehicle reconditioning policies and procedures that
increase profitability
- Creatively displaying and merchandising the used vehicle
inventory
- How to differentiate your used vehicle operation from
competitors in order to sell MORE vehicles
- Inventory control: guidelines and take-away tools that help
determine appropriate product mix and number of vehicles required
to reach sales objectives
- Pricing policies that SELL: How much gross should be reflected
in used vehicle pricing? What price will the market bear? New
approaches to used vehicle payments and pricing - Pricing used
vehicles "on-line"
- Successful and innovative strategies for used vehicle
advertising via the internet
- Recruiting and developing a used vehicle sales staff: determing
the number of sales people required to achieve sales targets
- Modern used vehicle selling strategies and techniques
- An introduction to modern PROPOSAL SELLING
- Working deals for improved vehicle gross profit and increased
volume
- Handling customer objections and effective used vehicle
closes
|
| TAKE AWAY TOOLS |
- Comprehensive text-based manual
- Used vehicle department forms and worksheets
- Sales Analysis Report and Detailing Report
- Used Vehicle Department Checklist
|
| INVESTMENT INCLUDES |
- $800 / Participant
- All take-away tools
- Coffee, tea, refreshments
- Lunches
- Framed certificate of completion
|
|
|
CLOSE OF THE
MONTH 
