To access the U.C.D.A. website click here: www.ucda.org
The Used Car Dealers Association and wyemanagement have joined forces to provide the automotive industry's most comprehensive used vehicle management training for dealer principals, managers and salespeople of both independent and franchised dealerships.
The Used Car Dealers Association and wyemanagement are currently featuring two information-packed 1 day workshops:
Managing and
Growing a Successful Used Vehicle Operation:
Best Business Practices
Course Code: UCDA-1
This dynamic 1 day workshop benefits independent dealerships of all
sizes and dealer principals and managers of all experience
levels.
Participants are exposed to the BEST BUSINESS PRACTICES of North
America's most successful used vehicle operations ( large and small
) based on the travels and insights of wyemanagement 17
years of training and consulting throughout Canada and the United
States. The U.C.D.A.'s active participation in the workshop
provides in-depth knowledge of successful used vehicle management
policies and procedures drawn from their 21 year history as
Canada's largest dealer association with 4300 dealer members
strong.
PROGRAM CONTENT INCLUDES:
- How to effectively purchase vehicles for inventory via auctions, wholesalers, lease returns, curb buys and trade-ins
- Formal appraisal processes that help identify damaged vehicles and protect dealerships from future liability
- Understanding vehicle "branding"
- How to implement and utilize lien searches, accident reports and vehicle histories as a selling tool to sell MORE vehicles TODAY
- How to differentiate your used vehicle operation from competitors in order to sell MORE vehicles
- Used vehicle reconditioning policies and procedures that increase profitability
- Merchandising the used vehicle inventory
- Pricing policies that SELL: How much gross should be reflected in used vehicle pricing? What price will the market bear? New approaches to used vehicle pricing and payments
- Inventory control: guidelines and take-away tools that help determine appropriate product mix and number of vehicles required to reach sales objectives
- Guidelines for "days supply" of inventory to meet sales objectives (How much inventory do I need?)
- Action plans to deal with aging invnetory (and action plans to prevent future aging inventory)
- Successful and innovative strategies for "on-line"used vehicle advertising
TAKE-AWAY TOOLS:
- Comprehensive text-based manual
- Used vehicle department forms and worksheets
- Sales Analysis Report and Detailing Report
- U.C.D.A. Customer Exit Package
- Used Vehicle Department Checklist
- $385/Participant or $325/Participant for U.C.D.A. Members
- All take-away tools
- Coffee, tea, refreshments
- Lunch
View our SEMINAR & WORKSHOP SCHEDULE for upcoming programs dates and locations.
How to
Sell Used Vehicles
Course Code: SPUC-1
This energetic, information-packed and motivating 1 day workshop benefits salespeople and managers of all experience levels. Participants learn the industry's best and most current sales strategies, techniques and closes from sales trainers that have taught thousands of used vehicle salespeople from all over Canada and the United States and new vehicle salespeople from literally every franchise system. Upon completing the workshop, salespeople and managers will immediately increase their used vehicle sales, gross profit and customer satisfaction.
PROGRAM CONTENT:
- Understanding the difference between used car and new car buyers and what used car buyers really want in terms of the vehicle and salesperson
- The phases of selling
- Establishing a used vehicle sales process
- How to deal with the issue of price and aggressive customers during the "meet and greet"
- Critical qualifying questions for the used vehicle customer
- How to move the customer into a "stock" vehicle
- How to present a used vehicle via a walk-around presentation
- Effective demonstration drive guidelines for a used vehicle
- The trial close
- Successful strategies for dealing with trade-ins in a positive, non-confrontational manner
- Selling with a proposal
- Writing the deal
- Negotiation skills
- Overcoming objections and closing the sale
- Handling the in-coming sales ( e-mail ) call from Autotrader or the internet
TAKE-AWAY TOOLS:
- Comprehensive text-based manual
- Used vehicle department forms and worksheets
PROGRAM INVESTMENT:
- $325/Participant or $285/Participant for U.C.D.A. Members
- All take-away tools
- Coffee, tea, refreshments
- Lunch
View our SEMINAR & WORKSHOP SCHEDULE for upcoming programs dates and locations.
To access the U.C.D.A. website click here: www.ucda.org
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